It started with an email…
About six years ago I was approached by Rogers Communications who asked me one simple question —who are the youth who most need our support and who we want to uplift and cheer on?
My initial response was simple: “Planting a simple seed for youth will cultivate a garden of opportunities for all. The youth we root for give back more than they receive”. Little did I know that Rogers Communications was planning a major scholarship program that would benefit youth across Canada with funds to seed their educational dreams! Even more exciting was that Power To Be was selected to administer the scholarships to our deserving participants.
Fast forward to today and the Ted Rogers Scholarships have benefitted nearly 1,800 across Canada, helping to remove financial barriers to post-secondary education and helping youth achieve their highest potential. By working closely with youth service providers across Canada to make sure that the program is as accessible and as barrier free as possible, Rogers has created a successful program with broad impact. Applicants are identified by community organizations and are awarded the scholarships based on their community leadership contributions. Rogers is committed to investing in Generation Possible – youth who are contributing to their communities while focusing on their own personal and professional development.
I have spent my entire career advocating for youth, and it is so inspiring to work with a Canadian company who holds space for a youth-centred approach in their giving strategy and has a longstanding legacy of making a meaningful impact in communities, specifically for young people. This type of funding strategy allows service providers to do our best work, and to be more efficient in providing impactful programs and services. We have so much gratitude for the Rogers staff and administrators of the Ted Rogers Scholarships. We are looking forward to another year of seeding educational dreams. Thank you for investing in and rooting for youth in Canada!